Quantitative Vs Qualitative techniques
One of the great factorisations that presents the sector of digital marketing, and more specifically, market research, is the difference between those researchers in favour of quantitative strategies and those that choose qualitative methodologies.
Qualitative research techniques, fall within the field of market research and have, as you look at it as a rival or an alternative to quantitative research methods.
What's better for Digital Promoting?
In that sense, as in several other domains and disciplines, we have two bands: those who defend the up to date relevance of certain facts, applied mathematics, statistics and gaffe calculations; they are qualitative ones.
What is the solution? Frankly, the one which is handy for you, at any time, for resolving a particular problem in the online marketing. Therefore let's analyze a few of these concepts about qualitative techniques.
Then there are those that defend the subjective, interpretive, human and socio-psychological in addressing the behaviour of markets; those are quantitative ones.
Traits of qualitative research
The 1st great feature to be put on the table is this is a subjective methodology, that is, we have just some data for our decisions.
Therefore, no results are objective, not extrapolated to anything aside from the study in question, with these characteristics to those determined people and at that particular time.
Qualitative research methods are defined as the ones that provide information on little groups of folk, orienting to understand and understand their perspectives, views, habits and inducements.
Yes, someone loves them, someone hates them, but it is quite fascinating to grasp all this info for attaining success in SEO, Pay per click or web design activities.
The Universidad de Leon teaches to their Market Research students that the key target for a qualitative strategy is to generate a free speech in a few consumers about a product, service, a brand, an advert, packaging, symbol or any related matter.