Tops Seal: apuesta por las nuevas tecnologías

Top Seal http://topsealmadrid.es es una empresa con más de 20 años de experiencia en el sector industrial que ofrece servicios especializados en Madrid.

Top Seal es una empresa con una importante presencia en la web dedicada al mundo de la construcción, y que cuenta con buenas prácticas en el mundo del marketing online.

Los niveles de servicio cumplen con los más altos estándares internacionales, especializándose en mantenimiento industrial y siendo reconocidos por los líderes del mercado. 

Especialización y web

En el campo de la especialización se incluye: Reparación de hormigón en Madrid, pavimentos de resina epoxi, plataforma parking, impermeabilización estructural y suelos industriales y revestimientos.

Entre las ventajas y servicios que presenta la empresa se encuentran:

• Suelo de resina epoxi y soleras para industrias como: alimentación, bebidas y farmacéutica.
• Plataforma de parking de coches, revestimientos e impermeabilización de los aparcamientos públicos y privados del sector siendo básicos en trabajos de mantenimientos industriales.
• Proyectos de impermeabilización estructural para la industria y comunidades de vecinos, trabajando el pavimento.
• Rehabilitación de embalse/depósito y reparación de hormigón, siendo vitales las máquinas industriales para realizar diferentes trabajos.
• Revestimientos resistentes a productos químicos para el sector de fabricación, contando con servicios de mantenimiento en Madrid.

Presencia web en Internet

Su página web, bien estructurada y diseñada, cuenta con un blog sobre noticias relacionadas con el mantenimiento industrial en Madrid, así como diversas secciones en las que puede verse con todo detalle la oferta que presenta la empresa.

Su base, la optimización de los sistemas de mantenimiento industrial en Madrid y una web con apoyo online para lograr sus objetivos en el mundo del marketing digital online a través de internet.

La clave de su éxito, según sus promotores, es el estar contando con una base de clientes leales a través de un enfoque práctico y dedicado a la prestación de un servicio de calidad y soluciones a medida.    

Marketing en la RED y SEO

Un ensayo en la red

En estos momentos estamos realizando un ensayo online sobre la posibilidad de que, a través de diferentes enlaces en facebook y twitter, se pueda conseguir que una página web tenga repercusión en Google.

A través de Internet tenemos la posibilidad de monitorizar los datos suficientes para responder a los interrogantes que nos planteamos.

Entre las webs que estamos utilizando se encuentra bollhoff.es, un site estudiado en Marketing Magazine sobre venta de elementos de construcción que forma parte de una multinacional alemana: el grupo Bollhoff cuya web es http://www.bollhoff.es.

El estudio

El estudio que llevamos a cabo se basa en una creencia generalizada sobre la necesidad de que exista un contenido fuerte para poder establecer a partir del mismo un posicionamiento alto. 

Entre las palabras que estamos investigando están remaches de acero o remaches pop, junto con otras como remaches en flor y algunas otras que no tienen un claro contenido online que sea capaz de potenciarlas.

Hemos podido comprobar que, algunas veces, esto no sucede y el contenido pasa a un segundo plano fomentándose otros aspectos como el SEO externo.

Resultados de la prueba de SEO

En los resultados vamos a intentar comprobar si una buena acción en redes sociales y algunos artículos son capaces de posicionar entre las SERPs de Google una web con un contenido acercado, pero no igual al de las keywords que se fomentan.

Los resultados, en unas semanas, de lo que dará cuenta http://marketingmagazine.es.

Analyzing Audio Systems: i500 from Eissound

Multiroom Audio Systems: i500 Series

One of the major things we like to enjoy is music. The query is: can we hear music at home with quality? We are going to investigate some of the devices and the characteristics they have for doing it.
The i500 Series from Eissound is a Multiroom Audio System with a modern design and cutting edge technology that delivers superb sound quality to enjoy music from iPod, Radio, CD/DVD audio or MP3 player.This new system is intended to fit quietly into all decors, and let us manage all the tools.

Advantages: it's simple, it's effective, it's practice
The user friendly Remote Control gives us complete liberty. The simpleness makes it good, and the intuitive navigational menus permit full control of the system from anywhere in your house or building. This is a very good point that simplifies a lot all of the system. Home sound is a very good field for digital marketing consultants.
At the touch of our hand we may select our music, turn on the intercom system and programme such functions as the alarm and the baby listening gadget. The Radio Control is wireless and talks with the Primary Active Loudspeaker in each room, a good complemente.Multiple Remote Controls permit us to independently listen to different sound sources from those connected to the Central Unit.

Excellent technology
Only 1 glance and we appreciate the qualities of the new i500 Series Multiroom Audio System. Its chic design embodies the cutting edge technology utilized in the development of this Series.
Another good point: The producer has significantly simplified the installation. The standard bus connection is wired to the Central Unit and the Primary Active Loudspeakers and all the technology is incorporated into the two-way Speakers, giving a deep rich quality audio for home sound.

Disadvantages: delivery and price
It's wonderful, cleverly designed, well changed and with a superb technology, but it's not for everyone. All these componentes belongs the product into a costly one, so , just if you have money enough for paying it you are able to afford its costs. Home sound isn't cheap, but SEO tactics aren't too.
Also, there are not to many business for buying it, what makes of it a difficult to find and buy product. This is not an issue if you have cash enough for buying it and pay for the installation.
In resume, an excellent product if you can pay for it. Not just a marketing digital question, but a Marketing Mix -product, price, placement and promotion- one.

10 tips for a better Marketing

Marketing and content... and content... and content... and content

If you're not getting the performance you need in Promoting, http://aigendigitalmarketing.com/seo-en-leon or http://aigendigitalmarketing.com/ppc-2 are two websites where you can find a lot of interesting information in Spanish for your website, you may not count on a good system of content. Content is now the king, and you should offer your visitors what they are looking for.

Then find out how to achieve a successful campaign which will help you raise your traffic, noteriedad and quality of your trips.

Best strategies in the net

For success in web promoting there are 10 things of importance in your content strategy:

1. - What is the purpose of your business

Establish what you need to accomplish for you and also your business. For instance, have 10 new purchasers a month, then have to explain how, where and why.

2. - Who are your perfect clients

Who is targeted particularly your web content. You'll have to research the needs of your potential customers and go stressing the advantages that they care.

3. - Importance on the key messages

In the content marketing is important to be exact and without delay emphasise the wants of your reader, otherwise, your web content will be like a tree falling where nobody listens. Online marketing matters.

4. - What are your strategies to your marketing campaign content

Newsletters, blog articles, videos, footage, press releases, collusion in social networks, advertising, etc. , How is your campaign so that your website content to get a bit more audience?

5. - Timeline of web content writing

Organize a calendar of your content writing, to publish and distribute the ideal and balanced, without concentrating on a day such 

6. - How to develop your web content

Internet is completely full of content, what about yours, will be more of the same? A possible client, why you will want your content? Not just about what you can give, but what they'd like to receive, provides valuable content for your target.

7. - Want to conduct business strategies, hunting for relations

Social networking highlight the significance of looking for good relations with the audience when it comes to making a lucrative company. Just make your promotional programs to achieve content relationships, meaning that are of interest to you. Do not compose a purely commercial content for Marketing purposes, what you can find in the website http://aigendigitalmarketing.com/

8. - Writing about express searches

The best web content are the ones that stress precise investigations of wide circulation in the market. Just research the relevant keywords in your niche market.

9. - Innovation, measure and continue to innovate

You've always got to be measuring the usefulness of your web content and, on the basis of analytical and behaviour of your visitors to act and react, make leading edge changes, whether your present methodology and is successful.

10. - Find the best

Are you the entrepreneur and boss of web content selling? You should really know the answer.

A resume about Digital Marketing

It's critical to learn how to delegate to those areas, which possibly is not your specialty, whether or not you ease, always better to delegate to a consultant, which is dedicated to it and meet the timings and the specified quality.

Don't waste your valuable time on it and it will be dearer expensive and ineffectual because your made to common jobs you can not meet undermining the outcome of the method.

It's your time, but also your cash.

Marketing, Digital Promoting or Web Based Marketing? Best answers for marketers

One of the most interesting definitions in the web is about Marketing, Internet Marketing, Digital Promoting or Online Promoting.
Digital marketing have been difinied as the use of Internet connected devices to engage a customer with web advertising so as to promote services and products. Between others, but this definition cannot be enough for the final client, and perhaps we're going to need a better definition.
Is the same online marketing that digital marketing? Is there any difference between Internet-based Promoting and Digital promoting? We should investigate these ideas for finding the right answer.

Internet Based Promoting and Internet Marketing

Web Promoting is the promoting developed online, while online marketing is the marketing developed through Net. Marketing mix like price, product, promotion and placement is applied to Internet and all around the net. There is a minimum margin between both ideas if there's a margin, hence almost all of times it is the same concept.
Online Markets are growing very fast and business through the nets are at the moment more than a mode.

Is promoting a good option for digital marketing consultants?

Selling is fine, and communication and technologies may be employed in association with one another. If someone wants to develop a campaign, online marketing is a quite interesting tool for digital marketing consultants.
In Selling an email campaign can include a graphical advertisement or link to a content download, and in this sense it can enable a digital promoting consultant to take advantage of both sorts of marketing. It could be a very good option.

Pull in Digital promoting, an interesting strategy for marketers

Pull digital marketing can be defined as follows:

• The customer must actively seek the promoting content frequently thru web searches; business is business. Also , the the receiver gave authorization to receive content that's sent to the shopper by email, web feed, message or whatever web gadget.

Other examples of pull digital selling are also points for checking.
If we work with sites, we would count on streaming media like video or audio, blogs, and articles with specific targets or subjects are a fantastic source to tug interested visitors where users link to the internet site to view the content.

Push in Promoting, caution with Spam!

Push Digital selling have been definied as follows:

• The Digital marketing Advisor sends a message without the acceptance of the clients, such as display advertising on websites and stories blogs. If consultants use this method, caution is the main word for developing those strategies.

If the recipient has not given authorization to receive the sales message we are able to classify here text messages, blogs and web feeds.
It requires a extraordinarily known name: Spam, and today spam is a very big problem.

Marketing and Market Research

Quantitative Vs Qualitative techniques

One of the great factorisations that presents the sector of digital marketing, and more specifically, market research, is the difference between those researchers in favour of quantitative strategies and those that choose qualitative methodologies.

Qualitative research techniques, fall within the field of market research and have, as you look at it as a rival or an alternative to quantitative research methods.

What's better for Digital Promoting?

In that sense, as in several other domains and disciplines, we have two bands: those who defend the up to date relevance of certain facts, applied mathematics, statistics and gaffe calculations; they are qualitative ones.

What is the solution? Frankly, the one which is handy for you, at any time, for resolving a particular problem in the online marketing. Therefore let's analyze a few of these concepts about qualitative techniques.

Then there are those that defend the subjective, interpretive, human and socio-psychological in addressing the behaviour of markets; those are quantitative ones.

Traits of qualitative research

The 1st great feature to be put on the table is this is a subjective methodology, that is, we have just some data for our decisions.

Therefore, no results are objective, not extrapolated to anything aside from the study in question, with these characteristics to those determined people and at that particular time.

Qualitative Systems

Qualitative research methods are defined as the ones that provide information on little groups of folk, orienting to understand and understand their perspectives, views, habits and inducements.

Yes, someone loves them, someone hates them, but it is quite fascinating to grasp all this info for attaining success in SEO, Pay per click or web design activities.

The Universidad de Leon teaches to their Market Research students that the key target for a qualitative strategy is to generate a free speech in a few consumers about a product, service, a brand, an advert, packaging, symbol or any related matter.